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adidas and FC Bayern Munich Agree on a Unique Strategic Partnership

(EMAILWIRE.COM, September 18, 2001 ) adidas, the world's leading soccer brand, will remain official sponsor, official supplier and licensee of FC Bayern Munich until 2010. adidas and FC Bayern Munich signed and announced a corresponding agreement 15 September in Munich. At the same time, adidas is... more

Basketball Star Kobe Bryant Launches Own adidas Collection in Berlin

(EMAILWIRE.COM, August 18, 2001 ) Today Kobe Bryant, of the LA Lakers, launched KOBETWO, the innovative new clothing, footwear and accessories range for adidas at Newton's bar, in Berlin. Raised in Italy, 22-year old Kobe joined the NBA straight from high school and rose to fame as shooting guard... more