| Tips on How to Write A Press Release |
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Please find below some tips on how to write your press release.
What is a Press Release or a News Release?
A press release is a written statement about a product, service, event, an entity – a person or an organization. This written statement is presented to traditional media or distributed online. When a press release is distributed to media, it is hoped that a journalists... more
How to Write a Title of a Press Release
The title your press release should be succinct. It should grab interest or attention of your readers. The title of your release should lead your reader to the next paragraph. Your release title should be short, spellbinding and comprise of keywords relevant to... more
Make Your Press Release Newsworthy
Before you start to write a press release, make sure you have something to write about. That thing should be newsworthy with a spellbinding title. Whatever you have to say, say it timely, and say it in the first paragraph so that it catches the attention of your... more.
How to Write a Press Release in Inverted Pyramid Style
To write a press release in inverted pyramid means you present the most relevant information in the first paragraph followed by less important information in paragraphs that follow. Hook your audience If you have something important to say about your product,... more.
How to Increase Readability of a Press Release in RSS Feed
Really Simple Syndication (RSS) has become another means of businesses to reach their clients, particularly through press release distribution. Businesses can increase click-throughs of their press releases by including the most important message within the first... more.
Industry Definition of Press Release Terms
Here are some press release terms or keywords that you should know if you are new to press releases .... more.
| Press Release Writing: Definition of Press Release Terms |
Here are relevant terms with their definitions that you should know when writing a press release. We have placed these terms according to order they appear in a press release. It should serve as a template or a guide.
Headline / Title
The headline or title of a press release tells the audience what the press release is about, and it should be 100 to 150 characters long. It should grab your audience’s attention.
Subtitle
A subtitle explains the headline. It should be a summary of your press release in one to two sentences.
Dateline
The dateline of a news release contains the date a press release was issued. It also contains city and state the press release was issued. A press release on EmailWire.com has the following dateline: “(EMAILWIRE.COM, February 01, 2008) Houston, TX.”
Introduction
The introduction of your press release should carry all the messages you want to convey. It should answer the five Ws (Who What, When Why and How).
Body
The body of a press release should have details of your press release: background information, statistics, quotes or testimonies. If you are writing about a product or service, state its characteristics and benefits for your audience.
Boilerplate/About Company or Person
In most press releases you’ll see “About the Company”, for example, “About GroupWeb Media LLC.” This section of the press release gives background information about the company that is issuing the press release. Such information is also known as a boilerplate.
A boilerplate can also mean a template of a press release is information that can be used over and over again without changing. Hence the background of a company in most case remains the same. When you write a press release you can insert the boilerplate into you’re the release. Boilerplates are often right before the ending of a pres release.
End or Close
A press release ends with a close symbol: “###.” This tells the reader that what had to be said in the release is ended.
Contact Information
If you are sending your news release to the media via the traditional method, place your contact information at the top left preceding the word “For Immediate Release.” If your press release is for online distribution, place your contact information at the bottom of your release.
For Immediate Release
This phrase tells the news media that the issued news release should be published immediately. Otherwise a press release may have an embargo.
Embargoed News Release
A press release that should be held and released on a particular date is known as embargoed news release.
Inverted Pyramid
The method of providing most relevant information at the beginning of news release writing is known as inverted pyramid.
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